Fearon DeWeese was making a six-figure salary working for a national film festival, when COVID-19 hit. Suddenly the event designer went from a fast-paced, well paying job, to living off unemployment, not knowing what to do with her time. Eventually DeWeese decided it was time to tap into her entrepreneurial spirit and build a brand that meant something to her and thus Hella Shirt Co. was born. DeWeese chose the Northern California slang word that had such huge popularity in the early aughts to harken back to a simpler pre-pandemic time and to pay homage to her ‘NorCal’ roots. Today, the Vacaville, California-mompreneur is balancing growing her business while also carving out enough time for her two-year old daughter.
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