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North Bay fitness centers to miss out on post-holiday membership rush as pandemic rages on

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Paige Wray lowers her outstretched arms during an outdoor Pilates class at Airport Health Club in Santa Rosa, California, on Saturday, Jan. 2, 2021. (Alvin A.H. Jornada / The Press Democrat)

In a normal year, North Bay gyms would be gearing up for a rush of new members hoping to get back in shape after the holiday season.

But with the coronavirus pandemic intensifying and an extension of stay-at-home orders imminent, local fitness centers are instead scrambling to stay afloat while only allowed to operate outdoors in the winter elements.

“We will miss our peak season,” said Francesca Schuler, a Sonoma County resident and chief executive of In-Shape Health Clubs. “It’s like ski slopes being closed during the winter. January is everyone’s biggest month, and we’re closed.”

Schuler said only 18 of the company’s 64 gyms ― including certain North Bay locations in Napa, Vallejo, Vacaville and Fairfield ― are open for outdoor workouts. That’s devastated the company’s membership and revenue, forcing it to file for bankruptcy protection this month at time when it would traditionally aim to expand its business.

Continue Reading on Sonoma News

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